FordPass Selects Three PowerStick Products 2016-11-14T16:23:52+00:00

Project Description

Move Smarter with FordPass, Even if You Don’t Own a Ford

Ford is planning to change how the world moves to make people’s lives easier.

 

Overview

FordPass® is a new platform that will empower people to rethink the way they move. Through a collection of personal, digital and physical solutions, FordPass will provide more mobility options than previously thought possible.

The FordPass Marketplace will be a one-stop mobility marketplace for a range of solutions to make driving easier — from vehicle controls on properly equipped vehicles, to smart parking reservations. Additionally, a team of experts will be available to help provide FordPass mobility services via live chat or phone through FordGuides.

What’s more, FordPass Perks will recognize members by providing exclusive access to experiences and merchandise to make mobility more rewarding by working with PowerStick.com and others.

Ford Pass website image

 

Objective

As an integral part of the FordPass program, a series of incentives, known as FordPerks,  were required to incent those who signed up for the portal.

FordPass Perks will recognize members by providing exclusive access to experiences and merchandise to make mobility more rewarding by working with PowerStick and others.

 

Ford Pass Perks

 

Strategic Solution

 

PowerStick was asked to propose perk solutions that were compatible with the FordPass objectives, and that would be useful in any corner of the globe.

Three PowerStick PREMIO products were ultimately selected for the program: the Click remote shutter, the Loop with MFI Lightning tip and the Beagle Bluetooth tracker.

ford pass CLICK remote shutter case study

fordpass Loop case study

Ford Pass Beagle tracker

 

The FordPerks program for the United States has been a great success, and over the next nine months, similar rollouts will be done in other parts of the world.