A Canadian solar engineering research company decided to design and manufacture a portable charging product. The PowerStick Classic was born.
CES awarded the PowerStick Classic with a coveted Best in Show award for Innovation and Engineering and resellers beat a path to its corporate door.
A large national retailer picked up the product, and it was in their Los Angeles store that the CEO of an international airline saw it. Very quickly he decided that it would be the perfect product for the airline’s valued customer recognition program. The ensuing order was for substantially more PowerSticks than had been sold to retailers and with none of the conditions that are typical of that channel.
The corporate market for PowerStick chargers rapidly expanded while its retail channel remained flat. As a result, it wasn’t long before PowerStick decided to focus on branded corporate sales through promotional partners.
While the original PowerStick Classic was the first charger product, there have been many iterations developed since that have kept the brand technologically current. As the smartphone market has evolved PowerStick has developed new charging technologies with larger batteries, wireless capabilities and circuitry enhancements.