Branding that Pops

Tina Filipski– Tina Berres Filipski

Popping a cork on a bottle of champagne means just one thing: there’s something big to celebrate. When distributor WebbMason Marketing’s client, a company in the commercial real estate market, wanted to recognize and celebrate their relationship with top customers in May 2022, simply sending a bottle of champagne wouldn’t do. Instead, they went all the way with a luxury gift that the 1,000 lucky recipients would never forget.

The bubbly surprise started with white SILKEN premium gift boxes with magnetic closures from Each box was fitted inside with precision-cut foam that held two fluted champagne glasses nestled on either side of a 750ml bottle of Dom Pérignon. A full color branded bellyband was slipped over the box. Because the boxes were being trucked to various cities for pick up and hand-delivery by the company’s sales reps, each SILKEN box was inserted into a clear, plastic bag fitted with foam core and the bag was slipped inside a corrugated box for extra protection.


“We got such positive feedback. It turned out even better than we expected!” says Marie Zielinski, senior account specialist at WebbMason Marketing. “Our client was so impressed with the design that they shared it with all their sales reps across the U.S.”

The weight of the champagne bottle required PowerStick to take extra precautions to ensure the bottle didn’t shift around in the foam and cause the glasses to break. The solution was to use a denser foam with glued layers so they stayed compact and better protected the glasses during transit.

As a result, WebbMason won two more orders with a similar theme: a wooden box that held a bottle of wine, and a bottle of champagne packaged in a clear tote bag.

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*All branding has been changed to protect the client

PowerStick Product Used: SILKEN Premium Gift Boxes

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