Project Description


Air New Zealand is the national airline of New Zealand.

Based in Auckland, the airline operates scheduled passenger flights to 22 domestic and 29 international destinations in 16 countries.

Air New Zealand Header clouds

“Air New Zealand.” Wikipedia: The Free Encyclopedia. Wikipedia Foundation, Inc. 04 July 2016 Web



Each year Air New Zealand selects a product to reward their highest value customers.

They were looking to select a gift that was technologically driven, environmentally friendly and had a level of value and use suitable for their busy executive clients.


Case Study Gift for Air NewZealand PowerStick



Strategic Solution

Air New Zealand discovered the original PowerStick and purchased several thousand black chargers with the Koru logo.


PowerStick Classic Air New Zealand logo

The PowerStick was so popular it sold out well before the deadline.

Due to its popularity, the PowerStick went on to also retail through the Air New Zealand Frequent Flyer Magazine and in every Air New Zealand Business Club lounge in New Zealand and around the world.


Air New Zealand Letter Simon Pomeroy