We know that promotional products are a tried and true form of advertising and brand promotion. Something as cost effective as a pen can see a brands logo reach a wide audience with hundreds of impressions. What if that pen could make a stronger connection with the recipient by promoting more than a logo? Stepping up the branding game with custom packaging can make a deeper first impression with the principal target audience.
Promote More than Just a Logo
Custom packaging, like promotional products themselves, come in a variety of forms: a simple gift tag, printed ribbon or a personalized gift box. Whatever the form, the function is the same: to promote an additional piece of a brand’s identity. The advantage of custom packaging is that it provides increased real estate to promote more than a logo or URL. There could be additional space to incorporate taglines, to pitch services, explain a problem the company hopes to solve or use imagery to trigger an emotional connection to the brand. With more brand identity exposed, the chance of creating a deeper, more lasting first impression increases.
Take a Cue from Retail Product Packaging
Product packaging is a very important aspect of retail product design. Product packaging has the task of making one product stand out on a shelf of many. Strong packaging design aims to excite, inform and create a desire for the product inside. Similarly, creating strong packaging for a promo giveaway can more effectively sell a company’s message and brand.
Use custom packaging to:
- Develop a stronger brand message and awareness
- Showcase a brands personality
- Express a value proposition
- Call the user into action
- Include social media campaign info, coupons, contest info
- Create a more “retail” looking product for company stores
- Add a personal touch with a thank you or congratulatory message