Project Description
Move Smarter with FordPass, Even if You Don’t Own a Ford
Ford is planning to change how the world moves to make people’s lives easier.
FordPass® is a new platform that will empower people to rethink the way they move. Through a collection of personal, digital and physical solutions, FordPass will provide more mobility options than previously thought possible.
The FordPass Marketplace will be a one-stop mobility marketplace for a range of solutions to make driving easier — from vehicle controls on properly equipped vehicles, to smart parking reservations. Additionally, a team of experts will be available to help provide FordPass mobility services via live chat or phone through FordGuides.
What’s more, FordPass Perks will recognize members by providing exclusive access to experiences and merchandise to make mobility more rewarding by working with PowerStick.com and others.
As an integral part of the FordPass program, a series of incentives, known as FordPerks, were required to incent those who signed up for the portal.
FordPass Perks will recognize members by providing exclusive access to experiences and merchandise to make mobility more rewarding by working with PowerStick and others.
PowerStick was asked to propose perk solutions that were compatible with the FordPass objectives, and that would be useful in any corner of the globe.
Three PowerStick PREMIO products were ultimately selected for the program: the Click remote shutter, the Loop with MFI Lightning tip and the Beagle Bluetooth tracker.