For over 13 years, our PowerStick.com logo has been synonymous with innovation and quality. It has represented our roots in tech-related products and served us well as we grew. Yet, as our offerings expanded—introducing beloved lines like SILKEN and Papery, phone accessories, fidget toys, and soon, the Vogue line of luxury bags—we realized it was time for a fresh perspective.

I’m proud to introduce our new short-form logo, PWR+. Designed to fit smaller spaces, it reflects the evolution of our company while honoring the trust and loyalty of our customers. PWR+ signifies that we are more than just power and batteries; we are a diverse brand committed to delivering excellence across a range of products.

Thank you for being part of this journey with us. I look forward to continuing to innovate and grow together.

Warm regards,

Nigel Harris